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Innovative Marketing Strategies
- The Eagle Tribune, July 9, 2007
Sweet Sounds and Aroma Mix at Downtown Farmers Market
A farmers' market in Lawrence, MA, attracts NESFP farmer Visoth Kim, who sells Thai basil, lemon grass, amaranth, and Chinese spinach. He joins other farmers in selling produce, which is tasty and high in nutrients.
- The Boston Globe, July 5, 2007
Making Agriculture a Community Effort
This story highlights some of the benefits and challenges of running a CSA. World PEAS is highlighted as a model, which helps farmers solve practical problems.
- The Boston Globe, August 31, 2006
Market Values
A Boston Globe journalist visits the Revere Beach farmers' market, in Revere, Massachusetts where she finds NESFP farmer Visoth Kim selling his ethnic produce in a multicultural setting. Kim was asked to participate in the market by the market organizers in order to accommodate the different ethnic backgrounds in Revere.
- The Boston Globe, April 7, 2005
Rooted in foreign lands
With immigrant farmers on the rise, farmers' markets have been awash with exotic vegetables and produce. This article explores the cultivation of 18 different ethnic vegetables including how to find seeds and grow your own. Vibrant photographs exhibit delicious peppers, melons, greens and herbs.
- The Boston Globe, July 27, 2005
Market Research
A review of the Boston area's many, diverse farmers' markets featuring tips about shopping a market, times, locations and special offerings for each market. Brightly colored photographs of market wares accompany descriptions of favorite finds such as NESFP farmer's homemade Hmong spring rolls, artisanal bread, and Asian greens.
- The Boston Globe, July 20, 2005
Bitter melon enlists a neighborhood
The article contains a description of a unique Asian crop and the promotion that it is receiving in the Boston area.
- The Boston Globe, November 14, 2004
Emerging Asian Markets
With a growing Asian immigrant population and more interest in ethnic foods from Boston's second-generation immigrants and middle class, Asian grocery stores are booming. Big competitors like C-Market and Super 88 are expanding their niche markets as smaller Asian stores are struggling to keep up.
- The Boston Globe, August 25, 2004
A Tasty Twist (Pea Tendrils)
An Asian delicacy, pea tendrils are available at Boston area farmers' markets thanks to NESFP farmers. Easy to cook, fresh and nutritious, these greens are a big hit with consumers. Read a brief blurb about what they are, how to cook them and where to find them.
- The Christian Science Monitor, October 9, 2002.
Nurturing a New Crop of Farmers.
New careers grow on preserved farmland.
NESFP received national coverage of our project through a 2-page full-color article in the Christian Science Monitor. The article describes how our participants are able to generate income off of small-scale plots by specializing in upscale, direct marketing of Asian specialty produce. Much of the continued success of our Project has to do with the generosity of our first mentor farmer, John Ogonowski, and his efforts (before his untimely death after 9/11) to preserve farmland in Dracut from future development.
- Gourmet, September 2002.
A Spirited Garden.
NESFP also assists other immigrant groups in Massachusetts, such as the Khmer Growers of Western Mass. We have provided support to their farming operation through sponsorships of internships and marketing assistance.
- The Boston Globe, August 18, 2002.
From Laos to a Parking Lot near you. Increasingly, Hmong farmers making the rounds of summer markets.
The Asian Specialty crops the Hmong produce are unique at stalls in Farmers' Markets in the Boston area, and customers were excited to find a fresh, local source of these ethnic crops. The crops our growers produce are also used by a variety of other ethnic groups in their cuisine and growers attracted a steady customer base.
- The National Culinary Review, April 2002.
Chefs and Farmers: Sustainable Partnerships.
This article describes a growing movement in direct marketing that links farmers directly to chefs in upscale urban restaurants. Many chefs are interested in forming direct relationships with growers and look to the superior product quality of locally grown produce. Our immigrant growers are able to provide specialty Asian crops that are relatively unavailable locally.
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