Learn about our open positions:
New Entry envisions a society grounded in the principles of social and economic justice. As such, we strive to achieve excellence through a diverse and inclusive workplace that honors the unique talents and lived experiences of each person. Our vision and values are reflected in all our employment-related decisions, including hiring practices. Accordingly, New Entry actively seeks people who bring diverse backgrounds and perspectives to join us in our work.
We currently have two positions available (described below):
Marketing and Communications Manager (full-time, year-round)
Beginning Farmer Educator (full-time, year round)
1. Marketing and Communications Manager - Full-time, Beverly, MA
The Marketing and Communications Manager is responsible for the planning and management of various projects and initiatives to increase the New Entry’s brand awareness and motivate external audiences. The part-time (20 hour/week) or full-time (35-40 hours/week) position will identify, create, write, and publish engaging content through a variety of channels, including social media, websites, email, and print materials. He/she will help support all New Entry programs through digital marketing efforts and personalized outreach to specific audiences to grow New Entry’s fundraising opportunities, program clients/participants, and general organizational followers/supporters. The position will provide event coordination, support volunteerism, and provide support for New Entry annual events, national conferences, and regional outreach activities. Apply Here.
Essential Job Functions:
Marketing and Communications
- Execute integrated marketing and communication strategies based on a shared understanding of New Entry program, including mission and values, as well as brand strategy; key audiences and stakeholders; and communications channels;
- Collaborate with New Entry Program leaders on communications needs and curate and generate creative, engaging content that meets objectives for multiple audiences, including farmers, donors, program staff, legislators, community partners, and others;
- Develop and implement a digital media strategy and work plan, to include social media, web, and email, outlining measurable outcomes as part of the overall marketing and communications strategic plan;
- Act as primary creative director and develop content calendar for New Entry’s social media channels;
- Create and manage digital campaigns and social media, including the Ag License Plate Campaign;
- Manage and update New Entry website, Food Hub ordering platform, BFNMass website, and Choose Fresh and Local website, and any campaign-based websites or landing pages;
- Administer the organization’s email efforts, including email list building and management;
- Outreach to NGOs, Food Policy partners, media/press releases, and stakeholders about New Entry programs;
- Interview farmers and create ongoing stories/blog material to be utilized for overall org development and fundraising purposes;
- Liaison with local news media and develop press releases to garner earned media;
- Write and manage production of the annual report and newsletters;
- Engage in marketing and promotion of fundraising events and campaigns;
- Maintain New Entry digital asset system, including photos, videos, articles, media coverage, and links;
- Monitor engagement with our content and share reports, insights, and recommendations to improve and optimize;
- Supervise graduate students, AmeriCorps Members or other interns/volunteers to support efforts;
- Continue to develop discipline expertise, remain up-to-date with industry best practices, and share skills and knowledge with fellow staff and program partners.
Outreach, Fundraising, Volunteer Engagement, and Event Planning
• Attend conferences, fairs, other events to promote New Entry programs (farmer training programs, Food Hub products, and other program initiatives) to engage participation and drive enrollment in New Entry’s core programs;
• Coordinate New Entry local events (Farm Tour, Graduation, fundraising events/dinners);
• Support national conferences, secure sponsorships (NIFTI, AgALN, and Community Food Systems), and manage planning committees for events and conferences;
• Assist with development by overseeing coordination and execution of fundraising events and other donor specific events to support existing program operations and future expansion;
• Outreach, engage, and supervise volunteers Track all activities through New Entry’s Customer Relations Management (CRM) software, Salesforce .
• Excellent written and oral communication skills; ability to write for different audiences and channels;
• Creativity, goal-orientation, productivity, enthusiasm, and an ability to effectively articulate the mission of New Entry is essential;
• Ability to work collaboratively as part of a team and build relationships to gather program stories and content;
• Outgoing, people-person, comfortable with pro-active outreach, cold-calling, and phone dialogue;
• Conscientious and acute attention to detail and quality at all times;
• Ability to analyze reports, determine business needs, and propose feasible solutions to challenges;
• Experience with web content management systems (Drupal preferred), email marketing software (MailChimp preferred), Social media platforms (Facebook, Twitter, Instagram), Google Analytics, and Google Ads;
• Experience coordinating and managing large national conferences and small local events;
• Experience managing and motivating volunteers (individuals and large groups);
• Comfort with Excel spreadsheets and managing large quantities of data; Salesforce experience preferred;
• Experience using data to tell a story that can be communicated internally in an easily digestible way;
• Organized self-starter and self-directed, willing to be flexible, a positive attitude, and a willingness to adjust to a rapidly changing landscape and the possibility of unanticipated projects and demands;
• Able to manage multiple communications projects simultaneously and able to meet established deadlines;
• Interest in food and farming and Familiarity with nonprofits and/or social services preferred;
• Supervisory experience desired;
• Access to smartphone for social media postings and out-of-office virtual communications work, as needed.
Apply Here for the Marketing and Communications Manager position.
2. Beginning Farmer Educator - Year-round, fully benefited position! Beverly, MA Apply Here.
The Beginning Farmer educator develops new farmer education strategies and builds curriculum to provide high-quality training and technical assistance to small-scale, direct market beginning farmers, both on and off the field, on multiple aspects of farm enterprise development. The Educator oversees educational programs, courses, and practical skills workshops for diverse adult learners and develops strategies to educate and support new producers to achieve economically viable farm businesses through group learning, individual farm coaching, and financial technical assistance. The Educator will support case management/technical assistance for participants in New Entry programs and services. The Educator will also coordinate a statewide beginning farmer farm service provider network and collaborate to share and incorporate best practices among new farmer educational strategies and learnings with local and national networks.
Key Job Elements
Education and Curriculum Development:
• Expand curriculum and design new course development for core New Entry programs (Farm Business Planning Course, field-based practical skills workshops, distance learning program, specialty crop production, livestock husbandry, food safety, and direct marketing education courses). Guide strategic planning for new content development based on feedback from farmer participants/trainees.
• Coordinate and teach farmer training courses/curriculum (in person and online/webinars) in collaboration with farmer training staff, other farming organizations, and regional experts.
• Provide technical assistance to producers related to course instruction.
• Contribute to New Entry’s farmer “case management” system by completing farmer assessments and learning plans through course enrollment and through life cycle of farmers’ learning goals.
• Facilitate effective technical assistance (TA) referrals and address ongoing TA needs.
• Support evaluation, metrics tracking, and grant reporting related to farmer training objectives.
• Share New Entry’s educational training approach and best practices with national beginning farmer training networks and incorporate learnings from other national and regional organizations into continuous improvement of New Entry’s programming.
• Support proposal development and planning, creation of work plans, budgets, metrics and evaluation outcomes and other guiding documents for farmer training programs, including assisting with development of funding opportunities.
• Attend conferences and events to conduct outreach and present on our work.
• Assist other projects as needed as a critical team player to support New Entry’s programs.
Management of the Massachusetts Beginning Farmer Network
• Develop relationships with beginning farmers and service providers to coordinate the statewide Beginning Farmer Network of Massachusetts (BFN/Mass);
• Manage a statewide technical assistance referral network and keep up-to-date, on-line tools for Beginning Farmers (i.e. resource finder, calendar, jobs board, agency & farmer blogs and profiles, and other social media efforts);
• Communicate with BFN/Mass steering committee to ensure statewide priorities and on-going relevancy for the network (bi-annual meetings);
• Organize regional networking events for beginning farmers and farm service providers;
• Connect interns to projects relating to BFN/Mass and supervise these interns.
• Agricultural training and experience in multiple aspects of farming and farm enterprise is essential. Prior farm management / farm business ownership experience preferred.
• Advanced degree or at least 3 years experience in adult education, curriculum development, and teaching to diverse learning styles.
• Expert knowledge in agricultural business planning, crop or livestock production, marketing, financial literacy, financial management, and business planning.
• Highly organized and strong attention to detail.
• Strong leadership, public speaking, diplomacy, and case management / social skills.
• Community organizing and cross-cultural experience helpful; prepared to build relationships with racially, culturally, socioeconomically diverse beginning, immigrant and refugee farmer participants.
• Self-motivated and directed; works well within a rapidly-changing high performance environment.
• Effective communications, interpersonal skills, and strong writing ability.
• Working knowledge of a range of computer software (MS Office, social media, survey tools, webinars, elists). Salesforce experience a plus.
• Minimum of 2 years supervisory experience required.
• Ability to meet strict deadlines
• Proficient with web-based collaborative tools
• Access to reliable private transportation necessary.
• Flexible schedule needed, including evenings and weekends.
Apply here for the Beginning Farmer Educator position.
To Apply for all New Entry open positions, visit the employment section of our website at www.tsne.org. We strongly encourage online applications per instructions above and provision of a writing sample as needed. We also accept applications by mail or fax. Apply by mail to: TSNE MissionWorks, Attn: Employment Manager, NonProfit Center, 89 South Street Suite 700, Boston, MA 02111; or send by fax to: 617.523.2070.
As an EOE/AA employer, TSNE MissionWorks/New Entry will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin or ancestry, age, sexual orientation, gender identification, genetic information, veteran or disability status or any other factor prohibited by law.