Climate Record Keeping Workshops:  Farmer-friendly point of sale software

Join in to learn from a leading agricultural finance expert and a seasoned farmer on using POS (Point-of-Sale) data for effective financial management, market insights, and strategic business decisions.

Grocery stores have used scanner data to inform marketing techniques for decades. Farmer-friendly point of sale software, such as Square, now gives farmers market vendors similar potential to track their sales. Learn how Cornell researchers used this technology in conjunction with eight NY-based vegetable production farms. Hear from farmers about how they use POS data to manage financial risks. 

Leave this session with specific takeaways and tips for your own production and sales methods.

Registration Instructions:

1.Click on the following Registration Link

2. Please select the “Climate Record Keeping Workshops” option

3. After filling up required information, the following screen will take you to current active workshop of this series: March 18th - Point of Sale Data collection

4. To learn more about the other webinars in the series, please review the following link: Climate Record Keeping Workshop Series

For additional assistance please reach out to Freddy Soza at freddy.soza@tufts.edu

About the presenters:

Matt LeRoux, Extension Associate, Cornell University.  Matt has 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price & Yield Calculator.

Becca Rimmel is co-owner of Bottomland Farm in Berkshire, NY, a small-scale diversified farm focusing on pasture-raised meats and eggs, along heirloom fruits and vegetables. Throughout their farming operation their focus on direct-to-consumer relationships and regenerative farming practices has allowed them to steward the land for food production, local ecosystems and for future generations. Prior to farming, Becca spent more than a decade managing a variety of Farmers Markets in the Northeast, including the Ithaca Farmers Market, and also holds a Masters in Sustainable Food Systems from Green Mountain College.

Funding Aknowledgement

This material is based upon work supported by USDA/NIFA under Award number 2021-70027-34693