Farmer Learning Circle: Engaging Customers in Farming Operations!


Tuesday, March 26, 2024


6:00pm – 8:00pm


Online  Zoom



Engaging Customers in Farming Operations!

A farmer learning circle on effective strategies to drive awareness, engagement, and sales!

Do your customers ask, “Where are the tomatoes?”,  or  “Did your fields flood?”. Not sure how to tell them their CSA is going to start a week late? Join farmers Stacey Apple of Iron Ox Farm and Kate McGoldrick of Thousand Leaves Farm for an enlightening discussion on customer education amidst the backdrop of climate change. They’ll be sharing their experiences, from what’s gotten people invested in their newsletters to national media influencing customers perceptions of local agriculture.

About the farmers facilitating the learning circle:

Stacey Apple (Iron Ox Farm). Stacey began her full-time farming journey in the summer of 2019, transitioning from a seven-year career as a professional chef. Her culinary path began in Cambridge MA, where she secured her first job at Craigie on Main Restaurant. Following her time in Cambridge, she spent summers at The Market Restaurant at Lobster Cove in Annisquam, and later joined Short and Main, a year-round restaurant. During this time, working as professional chef, Stacey gained a profound appreciation for the interconnectedness of farming and food. Both restaurants emphasized a dynamic menu that adjusted weekly based on direct orders from local farms. It was during this period that Stacey's partner, Alex, was immersed in farm work, supplying the very produce the restaurants utilized. Eventually, Stacey joined forces with Alex to establish “Iron Ox Farm. Through Iron Ox, they hope to provide the most perfectly grown organic produce through diligence, hard work, and passion. 

Kate McGoldrick (Thousand Leaves Farm). Kate has been farming for over a decade. With their partner Adriana they are very excited to embark on their own endeavor of growing culinary herbs, small batch botanicals, and locally grown infusions. With their Thousand Leaves Farm, Adriana and Kate had a mission to bring herbs back to the kitchen table as nourishing foods, and are proud to be a small scale, diversified farm selling culinary and medicinal herbs, specialty vegetables and flowers. Together they work to offset over harvesting of endangered species, and provide a local source for fresh herbs and veggies. Although starting a farm in the midst of a pandemic has drastically changed their approach to farming, Adriana and Kate decided to grow a lot more vegetables in hopes of aiding food distribution efforts. The pandemic also led Adriana and Kate to scale back on their initial goal of selling fresh herbs at market for the season and have instead opted to dry most of their herbs for availability during the winter months. Together they are thinking about long term approaches to farming that feel more equitable and sustainable. The pandemic had caused Adriana and Kate to examine what their priorities are in the long term as growers.