Development of new product lines and distribution strategies - Research Study!

Promoting year-round distribution of local produce grown by small, beginning, and historically underserved farmers through development of new product lines and distribution strategies.

This project aims to work with beginning, small-scale, diversified specialty producers to collect farm-based socio-economic data to access the impact of value-added food businesses, food hub assistance, and food hub purchasing on producer income. Our target audience are small-scale, diversified, direct-market producers who grow vegetables, herbs, and/or flowers.  Data will be collected from farmers with a range of production and sales experience. You are eligible to participate if you operate on 10 acres or less and made $1,000 or more from your farm business in both 2022 AND in 2023. 

Click HERE to see if you are eligible to participate in the study

Learn about opportunities to create more revenue for your farm business!

What is this study about? 

The purpose of this study is to identify and analyze the impact of value-added food businesses, food hub assistance, and food hub purchasing on producer income. Your participation in this research will consist of completing two in-depth surveys. The study is part of a program evaluation for a local food promotion program supported by the USDA Agricultural Marketing Service.

What will happen during this research?

If you agree to participate in this research project and meet the eligibility criteria, you will be asked to report your farm's economic data for 2022 and 2023 (with the help of New Entry staff if needed). The survey could take up to an hour to complete.

Farm data will be reviewed, synthesized, and analyzed to identify the financial impact of food hubs on producers. These results will be compiled in a paper for dissemination to a wider audience. Individual names and business information will be removed and a coding system put into place to protect your confidential data.

What information would I need to respond to the surveys?

This survey will ask you questions about your farm business for 2022 and 2023. Before you start, you may want to have access to the following information:

- Gross income information for 2022 and 2023 (Can be found in your 2022 and 2023 tax returns or QuickBooks report: statement of activity or profit and loss statement)
- List of the products you sold both years and quantity of each product sold (Quickbooks Report: Sales by Product/Service Summary)
- If you sell Value-Added Products, info on price per unit and gross income made from each product (Quickbooks Report: Sales by product /service summary)
- Gross value of sales in dollars sold at each market outlets ($xxxx amt at Farmer's Markets, $xxxx amt through CSA sales, etc).

Additional information that might be helpful:
List of workshops you might have attended with New Entry. New Entry Workshops in 2022 and 2023 can be found here:
Climate Record Keeping Workshops:
Accessing Grants and Loans for Growing Your Business Workshops:
Ag Technology Platforms and Software to Grow your Business Workshops:

Other trainings you may have taken: Produce Safety Alliance Certification, Farm Business Planning Course, Crop Production Course.

How might I benefit from this research?

Food hubs will review the results of this survey to determine any areas in which operations may be improved to support the financial success of small-scale producers.

What is the compensation for the research?

For your participation in the study, which involves completing all questions in the survey for both 2022 and 2023, you will receive a $50 Visa gift card. The $50 Visa gift card will be mailed to you (at the address provided in the second survey) no later than two weeks after the completion of the survey.

Who do I talk to if I have questions?

If you have questions or concerns, contact the research team at New Entry, phone: 978-654-6745; email:

Click HERE to see if you are eligible to participate in the survey!