Development of new product lines and distribution strategies - Research Study!
Promoting year-round distribution of local produce grown by small, beginning, and socially disadvantaged farmers through development of new product lines and distribution strategies.
This project aims to work with beginning, small-scale, diversified specialty producers to collect farm-based socio-economic data to access the impact of value-added food businesses, food hub assistance, and food hub purchasing on producer income. Our target audience are small-scale, diversified, direct-market producers who grow vegetables, herbs, and/or flowers. Data will be collected from farmers with a range of production and sales experience. You are eligible to participate if you operate on 5 acres or less and made $1,000 or more from your farm business in 2022 AND in 2023.
Learn about opportunities to create more revenue for your farm business!
What is this study about?
The purpose of this study is to identify and analyze the impact of value-added food businesses, food hub assistance, and food hub purchasing on producer income. Your participation in this research will consist of completing two in-depth surveys. The study is part of a program evaluation for a local food promotion program supported by the USDA Agricultural Marketing Service.
What will happen during this research?
If you agree to participate in this research project and meet the eligibility criteria, you will be asked to report your farm's economic data for 2022 and 2023 (with the help of New Entry staff if needed) through two different surveys. The first survey will capture your 2022 farm data and the second survey will capture your 2023 farm data. Each survey will be completed online and could take up to an hour to complete.
Farm data will be reviewed, synthesized, and analyzed to identify the financial impact of food hubs on producers. These results will be compiled in a paper for dissemination to a wider audience. Individual names and business information will be removed and a coding system put into place to protect your conﬁdential data.
How might I beneﬁt from this research?
Food hubs will review the results of this survey to determine any areas in which operations may be improved to support the financial success of small-scale producers.
What is the compensation for the research?
For your participation in the study, which involves completing two, in-depth financial surveys, you will receive a $50 Visa gift card. The $50 Visa gift card will be mailed to you (at the address provided in the second survey) no later than two weeks after the completion of the second survey (Survey 2023).
Who do I talk to if I have questions?
If you have questions or concerns, contact the research team at New Entry, phone: 978-654-6745; email: email@example.com.