Preparing a good farmers market stand is difficult and there are a lot of tips and tricks that New American farmers need to learn. This training gives them that, while focusing on the skills that they may not have yet to make them good salespeople. The users guide is a guide to the PowerPoint and to the activities that are used in a two to three-hour classroom session with students. This teaching resource was developed by Cultivating Community in Portland, ME in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.