New Entry Farm Business Planning Course: Marketing & Sales

New Entry's Farm Business Planning Course is an 8 week course held in Lowell, MA designed to help beginning farmers develop a comprehensive farm business plan. The links and resources that are included in this series pertain to specific topics covered in each week's class.


Market sizing:

Local Harvest and Mass Farmers Markets can help you find farms and farmers' markets in your area

New Venture Advisors' Local Food MarketSizer

USDA Economic Research Service

American FactFinder

ESRI Business Analyst Online

Pricing data:

Rodale Institute Organic Price Report

USDA Pricing Reports

Marketing & Branding:

Direct Marketing: Communicating Your Brand:” [scroll down to publication by Pam Knight]

Understanding the Local Foods Shopper“ 

CISA's Marketing 101 Manual

UC Small Farm Program's Specialty Crops website


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