This user’s guide will help trainers introduce New American farmers to concepts and best practices for engaging direct wholesale customers at different market access points such as independent restaurants and groceries. This guide contains learning activities which can be used together for a comprehensive introduction to direct wholesale marketing or used in sections to focus specific market types.

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics of doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 1: Use Market Research to Guide Farm Business Decisions

If you want to grow your business, you need to sell more to your existing customers, sell to new customers, and/or expand the number of products or services you offer. Market research can help you generate new ideas and choose the best options. This session will show you how to use basic market research to assess market trends, understand your current or potential customers, and decide what products, prices and channels make sense for your farm. 

About the Instructor:

Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds and MBA from the Simmons School of Management and lives in Boston, Massachusetts. 

Webinar recorded on May 30, 2018.