Marketing

Webinar: Building Online Engagement to Market Your Farm

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course.

Webinar 4: Building Online Engagement to Market Your Farm
Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 20, 2018. 

Webinar: Creating a Strong Brand for Your Farm

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 3: Creating a Strong Brand for Your Farm
Your farm brand consists of everything that you offer, say, or do, from the quality of your produce or meat to the color of your logo to the way you greet your customers. This session will explain how to creating a clear, consistent, and compelling brand that can help people remember your farm, build customer loyalty, and increase sales.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 13, 2018.

Webinar: Creating a Farm Marketing Plan to Achieve Your Sales Goals

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 2: Create a Farm Marketing Plan to Achieve Your Sales Goals
Learn how to create a simple marketing plan that will help you reach your sales goals. We’ll review product, pricing, and distribution options and discuss the design, promotion, and people you’ll need to implement your plan.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 6, 2018.

Webinar: Use Market Research to Guide Farm Business Decisions

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics of doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 1: Use Market Research to Guide Farm Business Decisions

If you want to grow your business, you need to sell more to your existing customers, sell to new customers, and/or expand the number of products or services you offer. Market research can help you generate new ideas and choose the best options. This session will show you how to use basic market research to assess market trends, understand your current or potential customers, and decide what products, prices and channels make sense for your farm. 

About the Instructor:

Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds and MBA from the Simmons School of Management and lives in Boston, Massachusetts. 

Webinar recorded on May 30, 2018. 

6.20.18 // 7:00pm to 8:00pm

Marketing Webinar Series: Building Online Engagement to Market Your Farm

This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.

6.13.18 // 7:00pm to 8:00pm

Marketing Webinar Series: Creating a Strong Brand for Your Farm

This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.

6.6.18 // 7:00pm to 8:00pm

Marketing Webinar Series: Create a Farm Marketing Plan to Achieve Your Sales Goals

This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.

5.30.18 // 7:00pm to 8:00pm

Marketing Webinar Series: Use Market Research to Guide Farm Business Decisions

This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.

2.28.18 // 9:00am to 4:00pm

SNAP Registration for Farmers and Food Vendors

Learn about accepting SNAP and HIP benefits at your farm stand or mobile market! Drop in to obtain your USDA SNAP vendor license and join us at 10:00 am for a special HIP information session.

4.10.18 // 6:00pm to 9:00pm

Marketing, Branding, and Social Media for your Farm--Workshop 4

Session 4: Building Online Engagement to Market Your Farm

Pages

Subscribe to RSS - Marketing