This user’s guide will help trainers introduce New American farmers to concepts and best practices for engaging direct wholesale customers at different market access points such as independent restaurants and groceries. This guide contains learning activities which can be used together for a comprehensive introduction to direct wholesale marketing or used in sections to focus specific market types.

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course.

Webinar 4: Building Online Engagement to Market Your Farm
Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 20, 2018.