Marketing

4.3.18 // 6:00pm to 9:00pm

Marketing, Branding, and Social Media for your Farm--Workshop 3

Session 3: Creating a Strong Brand for Your Farm

3.27.18 // 6:00pm to 9:00pm

Marketing, Branding, and Social Media for your Farm--Workshop 2

Session 2: Create a Farm Marketing Plan to Achieve Your Sales Goals

3.20.18 // 6:00pm to 9:00pm

Marketing, Branding, and Social Media for your Farm--Workshop 1

Session 1: Use Market Research to Guide Farm Business Decisions

Marketing Series

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  • Digital Download

This series of five lessons covers a range of topics related to marketing. Participating farmers will learn about different ways to set up a market stand, make their stand successful and visually appealing, and answer common questions and requests from customers. These sessions also help farmers tie records of previous market sales to future crop planning. Many are appropriate for farmers with low or no literacy and numeracy, but some are best suited to more intermediate or advanced audiences with basic numeracy and English reading skills.

Micro-producer Academy: Market Success

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  • Digital Download

This is module 8 in a series of 8 modules in the Interational Rescue Committee's Micro-producer Academy.This guide will help you, the trainer, to conduct this lesson on marketing success. This can be done as one complete workshop or lesson, or individual activities can be pulled out and done independently with farmers. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.

Micro-producer Academy: Growing for Market 1, Choosing Crops

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  • Digital Download

This is module 3 in a series of 8 modules in the New Roots Micro-producer academy.This is an introduction to the concept of market gardening or farming, and to selecting crops that fit the market channel that producers anticipate using. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.

Micro-producer Academy: Market Types

Media:

  • Digital Download

This is module 2 in a series of 8 modules in International Rescue Committee's Micro-producer Academy. In this workshop, farmers will explore the pros and cons of indirect and direct marketing options. In addition to learning vocabulary and concepts with the help of PowerPoints, farmers will complete a pros and cons smiley face (or color dot system) ‘Activity Board’, and do some farmers’ market role play activity to explore these topics. In module 6, farmers will have a chance to build their direct marketing skill. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.

ESL Test

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  • Digital Download

This is a lesson for identifying a new farmer’s English skills, particularly related to farming and selling produce. This lesson includes a series of activities to test English comprehension and speaking as well as an activity to let farmers identify the farming topics where they need more English language skills.

Wholesale Readiness

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  • Digital Download

Global Growers developed a series of resources related to providing technical assistance to farmers with previous experience in commercial agriculture. Our technical assistance process begins with the Wholesale Readiness Assessment Tool. After the tool is implemented, theservice provider creates an individualized education plan (IEP) together with the farmer to map learning objectives. As we began to identify individual farmers’ learning goals, we started to create one-pager information sheets on market-readiness themes. The goal of the process and approach is to be learner-centered, rather than content-driven. While content is available, it is shared based on readiness and willingness of the learner to engage based on individual objectives identified.

Independent Wholesale Sales

Media:

  • Digital Download

This is a tangible structure tool to teach farmers in a one-on-one setting to manage established wholesale accounts. You will spend ~30 minutes introducing the farmer to the steps in selling to wholesale accounts, introducing them to the resource, how it is laid out, and how to use it. The rest of your time is supporting the farmer in hands-on practice with the resource until they have reached competency.

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