This series of five lessons covers a range of topics related to marketing. Participating farmers will learn about different ways to set up a market stand, make their stand successful and visually appealing, and answer common questions and requests from customers. These sessions also help farmers tie records of previous market sales to future crop planning. Many are appropriate for farmers with low or no literacy and numeracy, but some are best suited to more intermediate or advanced audiences with basic numeracy and English reading skills.

This is module 8 in a series of 8 modules in the Interational Rescue Committee's Micro-producer Academy.This guide will help you, the trainer, to conduct this lesson on marketing success. This can be done as one complete workshop or lesson, or individual activities can be pulled out and done independently with farmers. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.