This course meets for 8 evening sessions and is filled with information and activities that will help you write your farm business plan.The Farm Business Planning course is designed to help you create a written plan to start or expand your farm business. If you are interested in growing on our incubator farm, you must have a business plan.
Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics of doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course.
Webinar 1: Use Market Research to Guide Farm Business Decisions
If you want to grow your business, you need to sell more to your existing customers, sell to new customers, and/or expand the number of products or services you offer. Market research can help you generate new ideas and choose the best options. This session will show you how to use basic market research to assess market trends, understand your current or potential customers, and decide what products, prices and channels make sense for your farm.
About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds and MBA from the Simmons School of Management and lives in Boston, Massachusetts.
This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.
This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.
This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.
This free, online version of our Marketing, Branding, and Social Media workshop series will teach you everything you need to know about marketing your farm business.
Learn about accepting SNAP and HIP benefits at your farm stand or mobile market! Drop in to obtain your USDA SNAP vendor license and join us at 10:00 am for a special HIP information session.
