This is module 3 in a series of 8 modules in the New Roots Micro-producer academy.This is an introduction to the concept of market gardening or farming, and to selecting crops that fit the market channel that producers anticipate using. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.
Marketing

Micro-producer Academy: Growing for Market 1, Choosing Crops
Media:
- Digital Download

Micro-producer Academy: Market Types
Media:
- Digital Download
This is module 2 in a series of 8 modules in International Rescue Committee's Micro-producer Academy. In this workshop, farmers will explore the pros and cons of indirect and direct marketing options. In addition to learning vocabulary and concepts with the help of PowerPoints, farmers will complete a pros and cons smiley face (or color dot system) ‘Activity Board’, and do some farmers’ market role play activity to explore these topics. In module 6, farmers will have a chance to build their direct marketing skill. This teaching resource was developed by International Rescue Committee in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.

ESL Test
Media:
- Digital Download
This is a lesson for identifying a new farmer’s English skills, particularly related to farming and selling produce. This lesson includes a series of activities to test English comprehension and speaking as well as an activity to let farmers identify the farming topics where they need more English language skills.

Wholesale Readiness
Media:
- Digital Download
Global Growers developed a series of resources related to providing technical assistance to farmers with previous experience in commercial agriculture. Our technical assistance process begins with the Wholesale Readiness Assessment Tool. After the tool is implemented, theservice provider creates an individualized education plan (IEP) together with the farmer to map learning objectives. As we began to identify individual farmers’ learning goals, we started to create one-pager information sheets on market-readiness themes. The goal of the process and approach is to be learner-centered, rather than content-driven. While content is available, it is shared based on readiness and willingness of the learner to engage based on individual objectives identified.

Farmers Markets and Farm Stands
Media:
- Digital Download
Preparing a good farmers market stand is difficult and there are a lot of tips and tricks that New American farmers need to learn. This training gives them that, while focusing on the skills that they may not have yet to make them good salespeople. The users guide is a guide to the PowerPoint and to the activities that are used in a two to three-hour classroom session with students. This teaching resource was developed by Cultivating Community in Portland, ME in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.

Vegetable Identification
Media:
- Digital Download
This tool is designed for beginning farmers who want to learn vegetables names in English. This lesson includes activities for farmers to identify vegetables by reading, writing, listening, and seeing photos.
9.19.17 // 5:00pm to 7:00pm
Fieldtrip Workshop: Selling to Schools
Tour a diversified vegetable and livestock farm while learning from Farm Manager, Andrew Rodgers, how selling to local schools fits into his farm’s crop and marketing plans. Learn about the necessary steps that must be taken to sell wholesale and the challenges of selling to institutions. Simca Horwitz from Massachusetts Farm to School will also be there to help take you through the process of connecting with local schools, and to help you decide if it is a good fit for you and your farm.
8.19.17 // 11:30am to 1:00pm
CANCELLED: Fieldtrip Workshop: Selling at Farmers Markets
Come out to a highly successful farmers market to hear from Jeff Cole of Mass Farmers Markets speak about how to gear up to sell at farmers markets, including which permits are needed, food safety issues, fees and liability. You will also hear from Kate Canney of the The Neighborhood Farm. She will address how farmers markets fit into her farm’s overall marketing scheme, what equipment and how much time is needed, and how to best sell directly to customers.
7.8.17 // 10:00am to 12:00pm
Harvest and Post-Harvest Technique Field Workshop
Our Farm Manager John Short will be teaching a Field Workshop on harvesting and post-harvest strategies for the harvesting and care of safe, beautiful, and fresh vegetables and fruits. The workshop will focus on good harvesting techniques and maintaining food safety and preventing spoilage and loss both in the field and during storage.
Global Gardens CSA Reimbursement Policies
This document provides the policies for how the Global Gardens CSA program reimburses their farmers throughout the season, including what might happen in the instance of crop failure. Intermediate. Keywords: CSA
Pages
