Marketing

Training Pre-Illiterate Refugee Farmers in Marketing Skills

Word document class outline for trainers to teachmarketing skills to pre-literate refugees.  Specifically designed for a pre-literate population, this class uses many interactive activities and games. Focuses on marketing at farmers markets.  Easily adaptable to other literacy levels. All Regions. English Level: advanced. Farming Level: beginning. Literacy Level: advanced. Key words: marketing, farmers markets, ESOL teaching.

Marketing in America

Powerpoint presentation introducing facts about marketing in America, presenting marketing expenditures of large businesses. Useful to compare marketing expenditures for small scale agricultural producers and highlight unique aspects of marketing that can be used to beginning farmers advantages. All regions. English Level: Begginer. Farming Level: beginning. Literacy Level: High.

Class Outlines - Farmer's Market - Advanced

Word document class outline for advanced farmers market class.  Goals of class are outlined, does not offer speaking points and is not paired with another presentation.  Centers around a guest speaker who tells students about how to run a stand at a farmers market. Class is specific to NASAP, structure could be adapated to other programs.  All Regions. English Level: advanced. Farming Level: intermediate. Literacy Level: Advanced. Key Words: farmers market.

Class Outline - Wholesale 2013

Word document class outline of activities and presentations on a class related to different marketing techniques.  Focus on wholesale transactions with an emphasis on how to specialize in certain markets. All regions. English Level: Advanced. Farming Level: Advanced. Literacy Level: Advanced. Keywords: Wholesale, Certified Organic, and advertising

Farmer's Market Basics - Running a good business at the market

Powerpoint presentation for farmers about the basics of selling at a farmers market.  Includes how to run a stand, price the products, choose products to sell at market, cost analysis, and presentation.  All Regions. English Level: Beginning. Farming Level: Beginning. Literacy Level: Low. Key Words: marketing, farmers market, budgeting.

Wholesale Markets

Powepoint presentation for farmers about pricing vegetables for wholesale versus retail markets.  Also includes information about planting and American's preferences.  All Regions.  English Level: Beginning.  Farming Level: Beginning.  Literacy Level: Moderate.  Key Words: kale, hot peppers, radishes, marketing, business planning.

Making a Marketing Plan

PDF for farmers about how to develop a marketing plan.  Needs to be updated with examples for specific incubator, but outline is very useful.  All Regions. English Level: Beginning. Farming Level: Beginning. Literacy Level: low/moderate.  Key Words: marketing, CSA, farmers market.

Certified Organic

Powerpoint Presentation for farmers outlining requirements for USDA organic certification for vegetable farms, including standards, costs, application procedures, requirements for updates, and an analysis to determine if organic certification is appropriate for the farmer. Northeast Region. English level: Intermediate. Farming Level: Intermediate. Literacy level: Moderate. Keywords: Certification, National Organic Plan, Sustainably Grown.

2012 Communications NFNA Curriculum

Powerpoint presentation for farmers about logistics of New Farms for New Americans program.  Covers activities over the winter, marketing and sales, and logistics.  Can be adapted to other incubator projects.  All Regions.  English level: Beginning.  Farming Level: Beginning.  Literacy Level: low/semi.  Key Words: program updates, marketing, commitment, sales, logistics.

Class Outline - Wholesale, Certified Organic, and advertising

Word document class outline of activities and presentations on a class related to different marketing techniques.  Focus on wholesale transactions with an emphasis on how to specialize in certain markets. All regions. English Level: Advanced. Farming Level: Advanced. Literacy Level: High. Keywords: Class Outline - Wholesale, Certified Organic, and advertising

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