Marketing

Wholesale Markets

Powepoint presentation for farmers about pricing vegetables for wholesale versus retail markets.  Also includes information about planting and American's preferences.  All Regions.  English Level: Beginning.  Farming Level: Beginning.  Literacy Level: Moderate.  Key Words: kale, hot peppers, radishes, marketing, business planning.

Making a Marketing Plan

PDF for farmers about how to develop a marketing plan.  Needs to be updated with examples for specific incubator, but outline is very useful.  All Regions. English Level: Beginning. Farming Level: Beginning. Literacy Level: low/moderate.  Key Words: marketing, CSA, farmers market.

Certified Organic

Powerpoint Presentation for farmers outlining requirements for USDA organic certification for vegetable farms, including standards, costs, application procedures, requirements for updates, and an analysis to determine if organic certification is appropriate for the farmer. Northeast Region. English level: Intermediate. Farming Level: Intermediate. Literacy level: Moderate. Keywords: Certification, National Organic Plan, Sustainably Grown.

2012 Communications NFNA Curriculum

Powerpoint presentation for farmers about logistics of New Farms for New Americans program.  Covers activities over the winter, marketing and sales, and logistics.  Can be adapted to other incubator projects.  All Regions.  English level: Beginning.  Farming Level: Beginning.  Literacy Level: low/semi.  Key Words: program updates, marketing, commitment, sales, logistics.

Class Outline - Wholesale, Certified Organic, and advertising

Word document class outline of activities and presentations on a class related to different marketing techniques.  Focus on wholesale transactions with an emphasis on how to specialize in certain markets. All regions. English Level: Advanced. Farming Level: Advanced. Literacy Level: High. Keywords: Class Outline - Wholesale, Certified Organic, and advertising

CSA Class - 2 of 3

Power point presentation for farmers with customer's feedback about their CSA.  Needs to be adapated to specific programs, useful outline.  All Regions.  English Level: Beginning.  Farming level: Beginning. Literacy Level: low/moderate.  Key Words: CSA, feedback, customer service.

Marketing Matrix - Advantages/Disadvantages to Different Market Options

Word document to help farmers identify the variables in choosing different marketing options.  Options covered include: farmers markets, CSAs, wholesale markets, internet markets, chain and independent grocery stores or restaurants, institutional markets, u-pick, farm stands and packing companies.  All Regions.  English Level: Advanced.  Farming Level: all. Literacy Level: Advanced.  Key Words: marketing, wholesale.

10 Ways to Increase Sales at Markets

An easy to use and helpful guide that highlights 10 important factors for selling farm products at a farmers market. Many of these principles and ideas also apply to CSA's, farm stands, and other marketing outlets.

Farm Project Marketing- Kirundi Translation

Farm project marketing presentation translated into Kirundi.

Various Radio Spots and Videos in Hmong and Spanish

Various Radio Spots and Videos in Hmong and Spanish, including information on building a hoophouse, organic certification, CSA, growing raspberries, and building a low-cost cooler.

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